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We build brands with the power of the 3 C’s.

At S² Brand Solutions, we help brands tell their story clearly, creatively, and consistently. With over 30 years of combined experience, we bring a thoughtful approach to design, strategy, and content. We’re not just designers or marketers. We’re storytellers who know how to build meaningful connections between brands and their audiences. What makes us different is our focus on the 3 C’s.

Creative

Your brand is more than just a logo. It's the way you show up and stand out. We build visual identities and creative assets that bring your brand to life across every touchpoint.​

Consulting

We offer creative leadership and structure that help your ideas go further. Whether you're launching something new or levelling up your in-house team, we bring clarity, direction, and experience.​

Content

We create content that connects and drives results. From strategy to execution, we help you plan, create, and share stories that matter.​

  • Branding and brand identity

  • Social media design

  • Packaging

  • Photography and video

  • Creative direction

  • Studio setup and workflow design

  • Team coaching and collaboration support

  • Content strategy

  • Content creation (copy, design, photo, video) Editorial and social calendars

  • Campaign development​

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Steve Whiting

Partner, Managing Director

Steve is a creative leader with a track record of guiding brands from concept to market across industries including consumer packaged goods, beverage alcohol, cannabis, and financial services. With more than 15 years of experience in creative direction, marketing, brand development, and studio management, he brings a sharp eye for detail and a practical approach to problem-solving. His expertise spans packaging design, brand identity, and video editing.

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Salwa Whiting

Partner, Managing Director

Salwa combines design expertise with strategic thinking to help brands define and express who they are. She has spent over 15 years leading creative teams, managing studios, and developing web and content strategies for the financial, insurance, and mortgage sectors. Her specialty lies in corporate identity and brand strategy, crafting work that resonates with audiences and strengthens brand presence.

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